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Software companies are strongly motivated to service as much of the market demand curve as possible, but in practice, it’s challenging to sell at volume to end-users with a product-led growth model, and at the same time sell to enterprises with an account-based sales model. While it’s common to see tiered models on SaaS pricing pages, if you look under the hood, the company’s commercial organisational design usually results in a clear revenue bias to either low-cost mass-market, or high-cost enterprise sales.